The Easiest Way to Build a Personal Brand in 2025
Author: M. Mehdi
According to Jeff Bezos the brand is:
Your brand is what other people say about you when you're not in the room
The meaning is very very simple; you are something people love, even when you are not physically present. Don't be frustated, a brand is more than just a name, logo, or symbol. It represents the identity, reputation, and perception of a company, product, or individual
Let's take an example of Bill Gates, he is more than just a person. he is a Brand. Although, he is in US, his influence reaches every home that has a Computer or runs Windows. As the founder of Microsfot, he has become a globally recognized brand, and we acknowledge his impact.
Although, everyone cannot be like Bill Gates, but we can all build our own personal brand. Let suppose, if you are a web developer or any other working professional and want to establish yourself as a brand, you're in the right place. Here, you will learn how to build and grow your personal brand effectively.
What Does 'Personal Brand' Mean?
We can understand with the help of a scenario: If you are a famous talented project manager due to your unique qualities, skills, and experiences, then people might refer to you as "one of the best in your field". That is actually personal branding.
Are you interesed in becoming like that? Continue below.
How It Impacts Career Growth
Building a personal brand is very important because it unlocks many opportunities. For example, if Google approaches a candidate for hiring, it means they have established a strong personal brand (Google found them online).
Now, the question is: what happens if you don't have a personal brand?
If you don't have a personal brand, it means you are missing out on bright opportunities, higher positions, and greater achievements.
Ways to Build Your Personal Brand
To build your personal brand, just follow the steps below: Remember that each step is prerequisite for the next so, it is recommended to follow in exact order:
1. Establish Your Online Presence
Are you making artificial electric Sun but no one knows about it, then it won't be very beneficial for you. What you need to do is tell people, that "I am Creating an artificial Sun". That way, everyone will be surprised and think, "Wow, this is amazing!" This is how you build your personal brand.
Whether you are a shopkeeper, running a business, or working as an employee, you should create a professional profile or account on a platform that suits your field. For example, in science, technology, and engineering, the most popular platform is LinkedIn.
To create LinkedIn profile follow this how-to-create-a-professional-linkedin-profile-in-2025-the-complete-guide.
2. Sharing Updates
Once you have established a unique online identity, people can find and approach you through the internet; but that's not enough. The game has just begun! You need to share updates regularly. For example, if you have a LinkedIn profile, you can post about your achievements to keep others engaged and informed.
Let's take a scenario:
A student has a LinkedIn profile and completes a degree or earns a medal. They should publish a post and announce their achievement on LinkedIn to share their success with others.
3. Build a Professional Portfolio
This is a key factor in building your personal brand. A portfolio means showcasing the work you have done in your field, highlighting your core skills and expertise.
Suppose, a salesperson exceeds their sales target by more than 100%, they should document and share this achievement online. They can include details such as the project or product name, the company they worked with, total sales, target sales, achieved sales, and any rewards received from the company. This information should then be published on their online profile, as mentioned in step 2.
4. Knowledge Exchange
An amazing addition while building a personal portfolio is "you should share your knowledge with others", like skills, expertise, or something similar. Or even a critical scenario demonstrating how you handled a problem related to your domain.
Let suppose you are a human resource manager, you can share your knowledge by writing blogs and articles about how to conduct interviews, how to filter candidate profiles, how to make the hiring process smooth, and how to improve the hiring process.
What will the results be? Imagine you have your blog on Medium (a famous blog website). When people search for information related to HR (Human Resources), you will eventually become a brand.
5. Introduce Yourself with Video
This last, optional step (the first four steps are sufficient for building your personal portfolio, but this is a nice addition) involves creating an introductory video and posting it on your public online profile. The video should be in good English and not too long—ideally around one to two minutes maximum. It should include your introduction: name, current profession/job, professional background, current duties, interests, hobbies, vision, and passion.
When people visit your profile, they will be more interested in watching the video and becoming familiar with you.
Conclusion
Personal branding is simply about people knowing who you are and what you do. It's very important because it can help you find career opportunities, and it makes easier for people to find you.
As we know, today is a digital world, and people want everything at their fingertips. So, it is very important to present yourself online through your public profile. Therefore, we should take advantage of the internet and show our presence online. We can do this by using platforms like LinkedIn.
Build a profile, practice your work, create a portfolio, share updates regularly, and share your knowledge through blogs or even videos, you can build your personal brand.
💡 Pro Tip: Engage with your audience regularly and showcase your expertise. Consistency and authenticity help build trust and make you stand out!