Get Noticed on LinkedIn: Boosting Your LinkedIn Profile's Visibility
Author: M. Mehdi
If you're here, then you've definitely already created your LinkedIn profile. But don't worry if you haven't, just follow this guide on how to create a professional linkedin profile in 2025.
Once you've created your LinkedIn profile, now it is a time to start engaging with people so LinkedIn keeps you updated.
In this blog, I'll help you solve the question: Why am I not getting noticed on LinkedIn? But before going into the detailed guide, let's first understand the feed.
LinkedIn Feed
Have you ever heared the word feed? It is actually a main content stream you see on your LinkedIn home page (not on profile page) just like on other platforms such as Facebook or Twitter.
Your LinkedIn feed contains the following content:
- Posts from your connections and people you follow
- Updates from companies and groups you follow
- Relevant content based on your interests and activity
- Sponsored content (ads)
- Articles, job postings, and trending discussions
Now it is clear that you can only be get noticed if you are visible in other people's feed.
How to Use the LinkedIn Algorithm to Get Noticed
LinkedI's algorithm watches your activity and shows you content that's relevant to your field.
It's all about your interaction with the content. The algorithm is quite similar to YouTube's video recommendation system. Whenever you like a post or article, the algorithm adds this to your preferences against your user ID and later shows similar content in your feed.
Similarly, if you search for a specific keyword or job, the algorithm saves that information and will show similar jobs in your feed in the future. This is just a simple behavior of the LinkedIn algorithm. Apart from that, it also has multiple other mechanisms, but those are not required yet.
Content Creation
As we all know, we live in a digital world, and people come online to approach you. In the feed section, we see that your feed contains content you're interested in. People can only see you in their feed if you share or create content that is related to your field or profession (recommended).
The more content you produce, the higher your chances of getting noticed.
There are two main types of content you can create on LinkedIn: one of them is Post and other is Article. Let's see each in detail:
1. LinkedIn Posts
This is a short piece of content you share on your LinkedIn feed. It can contains, image, video, document, or a link. Posts are usually used to share quick updates, thoughts, industry news, achievements, or even ask questions.
Following are key features of a LinkedIn Post:
- Short and to the point: Typically just a few sentences.
- Engagement-driven: Posts encourage likes, comments, and shares.
- Visible to your connections and followers: Depending on your settings, others can see it.
- Great for quick updates: Perfect for sharing things in real-time without needing a long write-up.
It's a simple way to stay active on LinkedIn and connect with others.
2. LinkedIn Articles
A LinkedIn article is a longer piece of content you can publish directly on LinkedIn. With the help of LinkedIn article you can share detailed thoughts, insights, or expert knowledge with your network. Unlike regular posts, articles are more like blog posts and tend to be longer, usually several paragraphs or more.
Following are key features of a LinkedIn Post:
- Long-form content: Ideal for sharing detailed information or personal stories.
- Visible to a wider audience: Articles are often more discoverable than posts and can be shared beyond your immediate connections.
- Provides more exposure: Articles are typically featured in your profile, making them easily accessible to anyone viewing your profile.
- Great for thought leadership: Perfect for positioning yourself as an expert in your field by providing valuable content.
Engagement with People Posts
What makes your visibility peak is your interaction with other people's content.
The engagement with other people's content can be of the following three types:
A. Reaction
The reaction means you like, celebrate, love, or support someone else's post. This is beneficial for you because whenever you like a post, a notification is sent to the post's owner that a person named "your name" reacted to their post. The person will then open your profile and see your name.
Let's take a scenario: a person shared a post about your field, and that person is a recruiter. If you react to that post, the chances are that the person might open your profile and analyze it. In the same way, you will get noticed the more you react to posts.
B. Comment
Commenting on someone else's post is very useful because whenever you comment on a post in a supportive way, like congratulating someone on an achievement or simply writing "CFBR" (Commenting for Better Reach), you are supporting the person's post, which helps it reach more people. This way, the other person might notice your profile, and eventually, you will get noticed by more people because you are increasing your reach.
C. Repost
A LinkedIn repost lets you share someone else's content with your network.
It helps give the content more visibility and shows you're engaged. Reposting also keeps you active and connected within your industry.
Conclusion
Getting noticed on LinkedIn just requires some time investment. You should allocate sufficient time to create LinkedIn posts and articles. The content should be related to your field, and try to write useful, authentic information that will be helpful to others. The more time you invest, the higher the chances you will be noticed.
The LinkedIn algorithm simply tracks your activity and shows your content in other people's feeds, as well as showing relevant content to you based on your field.
Success on LinkedIn, like in any market, is a result of the time you invest. More engagement today leads to greater visibility tomorrow.
Like, comment, and repost other people's posts so that people can see your reactions, reposts, and engagement with their content.
By using all the tips described, your profile will start getting noticed.
💡 Pro Tip: Stay present on LinkedIn by interacting with others and sharing valuable insights. Regular participation and genuine engagement help you get noticed and leave a strong impression!